If you consider a CMA from a home seller’s perspective – and you should – you might consider that a CMA is not just an agent’s tool.
Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
- High-performing agents flip the script and look at CMAs from the eyes of their prospects and clients.
- Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
Real estate professionals - if you're not using your CMAs to put your prospecting on autopilot and stay connected with past customers, you’re missing a huge opportunity.
In addition, Your CMA can also help you turn potential challenges from Zestimates and iBuyer models to your advantage. We also talk about how to create a powerful combination of CMAs and social media and the mindset of mastery that’s required to create powerful growth in an uncertain future. From the Art of the CMA by Greg Robertson and Charles Warnock