A Zestimate can't smell the cat!
Artificial intelligence is just that, artificial, it's not real. When it comes to something as crucial as pricing a home, nothing beats the eyes, ears, and nose of a good real estate agent.
But pricing a home only scratches the surface of how Comparative Market Analysis reports (CMAs) can help real estate brokers and agents compete offline and online.
This book packs nearly three decades of real estate experience from industry provocateur Greg Robertson and some of real estate’s most successful brokers, agents, mentors, and coaches into a single source for real estate success.
It's 2020. Let go of fear and realize how this new era of real estate is the best opportunity for your real estate business to grow.
Your CMA needs a reboot. An upgrade. A fresh perceptive. This is your new playbook.
Brian Boero, CEO, 1000watt
"Outstanding — 27 years worth of wisdom presented with smarts and good humor. This book is a gift to any real estate professional that wants to think bigger."
Sharran Srivatsaa, CEO of Kingston Lane
“Greg has distilled nearly three decades of experience into a blueprint for you to make yourself a better real estate artist. It’s all laid out in a step-by-step format. It’s not just delivering a great CMA. It’s organizing Your entire thought process around defining massive value for our clients.”
David Charron, President, MRIS Investors
“All agents are not created equal. Those who constantly strive to understand and master their markets know the power of the modern CMA platform. It’s become the key directional in better presentations, prospecting, and customer loyalty.”
Victor Lund, Founding Partner WAV Group, RE Technology, CEO
“Greg Robertson and Dan Woolley’s dedication and creativity have enabled them to expand the boundaries of the CMA beyond a presentation tool to a prospecting tool – and a customer-for-life tool. This is a book of tips, checklists, and frameworks designed to help agents win. Learn the Art of the CMA today!”
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Brokers, teach them to fish. Give your agents the new playbook to real estate success. Help them create incomparable CMAs, generate new leads, and win more listings.