Turn three comps into a signed listing with this powerful playbook.
From the team that created real estate’s most popular CMA platform
Most agents only create CMAs to win the listing. Top agents use CMAs to create connections, win more appointments, and stay top of mind in their communities. The Art of the CMA 2nd Edition shows agents how to turn real estate's most trusted tool into an entire playbook to level up your prospecting, pricing, presentations.
If you walk into a listing presentation empty handed - that’s probably how you will leave.
The numbers are clear. Check out our 2026 Survey of Best Practices for CMAs and Listing Presentations polled 2,165 U.S. real estate pros, and 89% said that CMAs are more relevant than ever. Download the survey here.
Accurate valuations. Powerful presentations. Proven ways to leverage AI and data to win more listings. That's where The Art of the CMA comes through for you. Get your copy today!
Equip your team with the playbook to win more listings, sales, and loyalty.
Brokers and agencies: Give your entire team the playbook to real estate success, with proven tools and systems for accurate pricing and compelling presentations. Help them create incomparable CMAs, generate new leads, and win more listings.
What if all your agents had a proven system for presentations that make it simple for selllers to say yes? We provide aggressive pricing and bonus training content to help your team level up.
Chapter 2: The Anatomy of a CMA
Does your CMA do that? How do top agents and brokers use CMAs to win more listings? Here are the selling secrets to include in your CMAs that others don't.
Chapter 6: The Kitchen Table Battlefield
Be prepared. Learn a simple but powerful three-step presentation framework to overcome objections and increase your chances of winning every listing appointment.
Chapter 10: Using AI to Create a Winning CMA
Artificial Intelligence cannot replace you. But It absolutely can help streamline your CMA process. In this chapter, you'll learn how to turn data into a clear pricing strategy, use AI in a safe and compliant manner, and save time on scripts, explanations and follow-ups.
Chapters 4 & 9: How to leverage Zestimates and iBuyers
Don't get mad, get the advantage! Today's top agents and brokerages must compete offline and online. Learn how to leverage Zillow's Zestimates and iBuyer offers to generate new business and create a listing presentation that wins hearts and minds.
About the Authors
Greg Robertson
Greg Robertson has spent his career at the intersection of real estate and technology. He co-founded W+R Studios, the company behind Cloud CMA — the comparative-market-analysis tool used by more than 500,000 agents to win listings, later acquired by Lone Wolf Technologies.
He's also one of the industry's most consistent voices: founder of the influential blog Vendor Alley, host of the Listing Bits podcast, and co-host of Industry Relations with Rob Hahn. He also runs a organized real estate consulting company Giant Steps
Greg lives in Huntington Beach, California with his wife Jennifer, their three kids.
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Charles Warnock
Growth Marketer, Content Strategist, Author, and Tech Journalist based in the San Francisco Bay area. Charles is the Director at Content Marketing Factory, a marketing agency specializing in media and marketing assets for enterprise tech and SaaS companies. He has 15 years of experience in real estate and mortgage marketing and communications. In addition to The Art of the CMA, he is the co-author of Future Ready: A Changemaker's Guide to the Exponential Revolution.
He lives in Livermore, California, with his wife Annette and daughter Sophia.